Guide to Build Community for Your Brand on Discord

Discord is one of many Social Platforms, Social Network Services (SNSs) that you can use to create a place for your community to interact. Understanding your brand’s target audiences and customers is the key to succesfully build a community for your brand.

Know your brand’s needs & Know your customers

A Discord Server can host 250,000 to 500,000 members, with up to 500 channels and 50 categories. Hence, it’s a useful platform for both B2B or B2C businesses to structure the topic discussion for the community.

For the knowledge-base community, Discord allows users to search for historical information without any limitation. This message archive feature is a great help to build data oriented channels which all members on the servers can have the access to, in accordance to their assigned roles and permissions.

Discord is a great alternative for other voice message & video call services. Users can communicate not only by chatting, but also by voice and video messaging on the platform. Your brand can host a live-community voice call with hundreds to thousands of participants.

NFT Discord Servers are crypto-supported community targets to web 3 users. Some well known ones are r/NFT, Rarible, OpenSea, Bored Ape Yacht, Club Azuki. On Discord, members can freely discuss and share information, obtain servers owners’ special offers, get updated news and receive guidance from business customer service teams.

Know your purposes

Before you create a Discord community for your brands, clarify your purposes, whether you want to have better customer support, great channels to receive on time feedback or sharing constructive data libraries to your target audiences.

Your community purposes could be, but not limited to the followings:

Foster connections among customers
Disseminate brand-related news
Provide personalize and sense of human touch in the community
Cultivate brand loyalty
Dispense instructional content and provide assistance for your product and services
Craft pecks for your community members

Steps to create Discord Server and Channels

Add a Discord Server

To initiate a Discord Server, select the plus symbol located below your server icons on the left-hand side of your screen.

Create your own Discord Server or choose from templates

Setup Discord Server

After that, Discord asks if you want to set up the server ‘ For a club or community ‘ or ‘ For me and my friends ‘. You can skip this step by clicking on ‘ skip this question ‘.

Give a name and photo to your Discord Server

Name your server and choose an image that represents your brand.

Welcome to new Discord Server

Now you can invite friends, send messages or add the first app to your Discord Server.

Add Channels to your Discord Server

Plan and know what you want to build for your community. Text channels allow members to send messages and images. Voice channels let your community send voice or video messages.

Set up your community rules

Prepare and write down your Discord community rules to create a happy, value oriented community for your brand.

Let people join your community

Now you can start inviting people to join your Discord Server. Click the arrow positioned next to your server name in the upper-right corner, then opt for Invite People, or you can simply copy the Invite link to share your Community Server.

Last but not least, update your Community Channels with informative knowledge and foster a place to share knowledge, trends, news amongst like-minded community members!

Guide to Build Community for Your Brand on Discord

Know your brand’s needs & Know your customers

Know your purposes