Connecting the Future of Crypto & Web3 Communities: Zaif / CAICA Exchange x Scalably Sponsorship

Overview of the Initiative

Scalably collaborated with licensed Japanese cryptocurrency exchange Zaif (operated by CAICA Exchange) on strategic community sponsorship programs, community meetups, and educational campaigns demystifying digital assets for retail users.

1. Project Background & Challenges

Cryptocurrency exchanges operate in heavily regulated environments where user trust, security education, and continuous community communication are foundational to customer acquisition and retention.

2. Scalably Support Scope

• Organization of educational webinars, community AMA sessions, and in-person user meetups
• Design of community rewards and gamified learning campaigns to improve user safety awareness
• Social media engagement strategies emphasizing regulatory compliance and user empowerment

3. Key Achievements & Outcomes

• Substantial growth in active, well-informed community participants
• High community sentiment and reduced onboarding friction for crypto newcomers
• Exemplified how compliant crypto institutions can cultivate warm, authentic user communities