Expanding “MOBA x Southeast Asia” Community Potential: Indonesia Esports Case Study

Overview of the Initiative

Scalably harnessed Southeast Asia’s massive passion for mobile MOBA gaming, partnering with regional esports leaders in Indonesia to orchestrate high-impact cross-border brand partnerships and player community campaigns.

1. Project Background & Challenges

Indonesia boasts over 100 million active mobile gamers with an intense enthusiasm for MOBA titles. International brands seeking to tap into this vibrant youth culture need authentic local touchpoints, culturally fluent communication, and trusted community channels.

2. Scalably Support Scope

• Strategic alliances with leading Indonesian gaming communities and creator collectives
• Brand integration campaigns linking Japanese and multinational sponsors with local tournaments
• Localized marketing messaging optimized for WhatsApp, Discord, and TikTok gaming subcultures

3. Key Achievements & Outcomes

• Multi-million impression reach across target Gen Z and millennial gaming demographics
• High conversion and positive brand perception among local Indonesian gamers
• Established a permanent bridge for cross-border commercial opportunities in esports